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The Maker's Mark distillery is nestled in a valley in Loretto, KY and is a National Historic Landmark.  The first case of Maker's Mark ever sold was to Keeneland Racecourse in the late 1950s. In 1997, the relationship developed into the Maker's Mark Mile, which is run each April.  Maker's Mark and Keeneland have collaborated on a collector's bottle each year with proceeds benefiting a local charity. To date more, than $2 million has been donated to local organizations.